What if the forecast guiding your multimillion-dollar supply chain decisions was already wrong before you even acted on it? According to a recent survey, more than 70% of supply chain leaders admit that their forecasts are frequently inaccurate, resulting in a cascade of inefficiencies, ranging from excess inventory to stockouts that are painful. 64% of organizations expect unexpected customer demand variations to increase over the next 5 years. In today’s highly dynamic environment, demand planning is not just challenged—it’s being fundamentally redefined. The traditional models and methodologies that once provided a sense of certainty are rapidly losing relevance. In their place, a new generation of tools and thinking
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